<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Signal & Noise]]></title><description><![CDATA[Signal & Noise]]></description><link>https://www.baharpour.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 15 Jun 2026 12:57:40 GMT</lastBuildDate><atom:link href="https://www.baharpour.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Built on Borrowed Time - Part II: Owned &#38; Earned Media in Marketing Strategies That Don’t Break Every Time a Platform Changes]]></title><description><![CDATA[AI keeps changing the rules and many marketing teams are playing catch up. Midst all the noise, what should we actually be paying attention to? Paid media got faster, smarter, and harder to own. Part I made the case for why that matters. Part II is about what you build instead. Part II covers owned and earned media, what they are, why AI has made them more valuable, and what it actually takes to build them into durable assets. Owned: The Assets Most Teams Are Letting Decay Owned...]]></description><link>https://www.baharpour.com/post/built_on_borrowed_time_part_ii</link><guid isPermaLink="false">69eff3a124f9d3e5cd6e8f36</guid><category><![CDATA[Strategy]]></category><pubDate>Tue, 28 Apr 2026 00:11:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/309d105833834f94a863c3c88cb6e00e.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bahar Pour</dc:creator></item><item><title><![CDATA[Where Are We Going in B2B Marketing? - A Short 2026 SWOT Analysis ]]></title><description><![CDATA[More content. More channels. More automation. And yet for many B2B organizations, the pipeline is not moving any faster. AI has delivered on its promise of production capacity. Campaigns that once took months to build and launch can now be executed in days. Content volumes have surged. Outreach is more automated than it has ever been. By almost every operational metric, marketing teams are running harder than ever. So why are buying cycles getting more complex? Why are returns increasingly...]]></description><link>https://www.baharpour.com/post/b2b_marketing_a_swot_analysis</link><guid isPermaLink="false">69dd76f3e72e8bb038a8bdb3</guid><category><![CDATA[Strategy]]></category><category><![CDATA[AI]]></category><pubDate>Mon, 13 Apr 2026 23:29:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_51734f4559565a76556949~mv2_d_5569_3717_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bahar Pour</dc:creator></item><item><title><![CDATA[Built on Borrowed Time - Part I: Paid Media in Marketing Strategies That Don't Break Every Time a Platform Changes]]></title><description><![CDATA[AI keeps changing the rules and many marketing teams are playing catch up. Midst all the noise, what should we actually be paying attention to? The Disruption That Already Happened There is a version of the AI-in-marketing conversation that treats disruption as something approaching on the horizon. That version is out of date. The restructuring arrived quietly and then all at once. What shifted in the process was how content gets produced, how platforms allocate reach, how buyers find and...]]></description><link>https://www.baharpour.com/post/built_on_borrowed_time_part_i</link><guid isPermaLink="false">69d7f7ed646a4e908b71d9a8</guid><category><![CDATA[Strategy]]></category><pubDate>Thu, 09 Apr 2026 19:20:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_c275a499089348c79cb00409aff48189~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bahar Pour</dc:creator></item><item><title><![CDATA[Web3 Marketing: Forget Third-Party Cookies, the Marketers Who Win Next Will Be Targeting Wallets]]></title><description><![CDATA[What wallet-based identity actually is, why the infrastructure is being built, and what smart marketers should do about it now. The death of the third-party cookie was supposed to be marketing's defining crisis. For a while, it was. Brands rushed into first-party data, consent capture, and clean room strategies. CDPs became the new centre of gravity. Walled gardens tightened their grip. But while the industry was patching its existing systems, something more fundamental was taking shape in...]]></description><link>https://www.baharpour.com/post/web3marketing</link><guid isPermaLink="false">69d5d207d3b1a3633e6e947c</guid><category><![CDATA[Fintech]]></category><pubDate>Wed, 08 Apr 2026 04:20:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_ca8a3be9c4d347ceb3ac1e702c459719~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bahar Pour</dc:creator></item></channel></rss>